Strategic Insight
A better way of understanding business →
Smart Decision Making
Given that companies of all sizes are competing on the global stage, and the pace of change and level of complexity have skyrocketed in the last decade, creative strategy development is needed more than ever.
The Danger of Discount Pricing
David Ogilvy, a legend along-side the likes of Rosser Reeves and Bill Bernbach, has some strong words to say about deals and price.
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Why New Businesses Fail?
Research indicates that seven out of ten new businesses survive at least two years and 51 percent survive at least five years.
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Strategy: 6 Guiding Principles
When Mike Tyson said, "everybody's got plans... until they get hit", everyone knew intuitively what he meant. Simply having a strategy is no guarantee of success.
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Creating Win/Win Negotiations
Have you always gotten what you've wanted in a negotiation? I have yet to meet a person who got everything he or she "wanted".
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Achieving Market Dominance
Many businesses have tried to look for the most effective marketing strategies that will actually help them to have recognition in the market.
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Improving Sales Performance
Sales and marketing differ greatly but the good news is that both have a similar goal. The goal is actually to bring about a harmonized trading...
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Motivation in the Office
Success takes time – sometimes longer than you'd like. If you're not careful, it's easy to become discouraged, and that makes it harder to achieve the success you...
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