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Too Similar Products

Today, undifferentiated products or services abound in the market, most offering a good level of quality but little else. Unrelenting competition and too similar products have led to the importance and power of building and caring for your brand.

August 30, 2019

Nonprofit Organizations

Why does market research frequently fail to provide desperately needed insights? A primary reason is that it usually involves asking questions you presume are...

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March 27, 2019

Airport Marketing

Frequent Flyers are almost twice as likely as average consumers to sample and adopt new products and services. Couple this statistic with the fact that...

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January 12, 2018

Strong Company Names

Choosing a business name is one of the most important aspects in starting a business. The name you choose will represent the image and label of your business.

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June 6, 2017

Creative Branding

Many people confuse a brand with a brand-name or logo. Brands are concepts and promises that a company makes to its intended audience, manifested in...

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December 8, 2016

Top 10 Branding Mistakes

Sometimes a company will spend lots of time and money to get a brand established - they create a name, put a tag line with it that makes a great promise.

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