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Today, undifferentiated products or services abound in the market, most offering a good level of quality but little else. Unrelenting competition and too similar products have led to the importance and power of building and caring for your brand.
Why does market research frequently fail to provide desperately needed insights? A primary reason is that it usually involves asking questions you presume are...Read More
Frequent Flyers are almost twice as likely as average consumers to sample and adopt new products and services. Couple this statistic with the fact that...Read More
Choosing a business name is one of the most important aspects in starting a business. The name you choose will represent the image and label of your business.Read More
Many people confuse a brand with a brand-name or logo. Brands are concepts and promises that a company makes to its intended audience, manifested in...Read More
Sometimes a company will spend lots of time and money to get a brand established - they create a name, put a tag line with it that makes a great promise.Read More