Strata Select Insights

A Better Way of Understanding Business


Strata Select Insights is the online source for articles and perspectives on corporate strategy, management, branding, graphic design and digital world to guide our clients. We offer a compelling set of practical insights for organizations that aspire to high performance.

June 4, 2020

The Danger of Discount Pricing

David Ogilvy, a legend along-side the likes of Rosser Reeves and Bill Bernbach, has some strong words to say about deals and price.

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March 27, 2019

Airport Marketing

Frequent Flyers are almost twice as likely as average consumers to sample and adopt new products and services. Couple this statistic with the fact that...

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January 25, 2019

Less is More

It's probably one of the greatest ironies you'll face in your web content creation efforts that might make you scratch your head at first, but will make more sense...

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