Strata Select | Reach Solutions
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Strategic Insight

A better way of understanding business →

Smart Decision Making

Given that companies of all sizes are competing on the global stage, and the pace of change and level of complexity have skyrocketed in the last decade, creative strategy development is needed more than ever.

June 4, 2020

The Danger of Discount Pricing

David Ogilvy, a legend along-side the likes of Rosser Reeves and Bill Bernbach, has some strong words to say about deals and price.

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April 11, 2019

Why New Businesses Fail?

Research indicates that seven out of ten new businesses survive at least two years and 51 percent survive at least five years.

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February 28, 2019

Strategy: 6 Guiding Principles

When Mike Tyson said, "everybody's got plans... until they get hit", everyone knew intuitively what he meant. Simply having a strategy is no guarantee of success.

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January 6, 2019

Creating Win/Win Negotiations

Have you always gotten what you've wanted in a negotiation? I have yet to meet a person who got everything he or she "wanted".

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October 27, 2018

Achieving Market Dominance

Many businesses have tried to look for the most effective marketing strategies that will actually help them to have recognition in the market.

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July 17, 2018

Improving Sales Performance

Sales and marketing differ greatly but the good news is that both have a similar goal. The goal is actually to bring about a harmonized trading...

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March 6, 2017

Motivation in the Office

Success takes time – sometimes longer than you'd like. If you're not careful, it's easy to become discouraged, and that makes it harder to achieve the success you...

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